Why Storytelling Boosts Recall (And How to Make Your Content Stick)
I’m going to drop a truth nuke right now: your brain doesn’t want facts. It wants meaning. And it finds that meaning through stories. That’s why you forget the step-by-step caption and remember the Instagram Reel where someone cried in their car. In The Science of Storytelling, Will Storr explains that our brains are designed […]
The Secret to Relatable Content: Tap into Shared Human Experience
When people talk about “niching down,” they usually mean demographics like age, industry, income bracket, and job title. And sure, stats and data matters. But it’s not the whole story. Some of the most powerful content isn’t based on business categories. It’s built a feeling we all recognize. These universal connections are where the real […]
Why Story Structure Matters in Content Marketing (And How to Use It)
Most content fails not because it’s boring, but because it’s unstructured. You can have a brilliant idea, a compelling voice, and helpful advice… but if it’s not shaped into something the brain knows how to follow, your reader will click away without even realizing why (and probably faster than they even realize). Story structure helps […]
How to Use Conflict in Your Content to Keep Your Audience Hooked
If your content sounds clear but feels flat, then conflict might be what’s missing. We’ve been taught to keep things polished and positive, especially in marketing. The result is that most content sounds like it was run through a filter set to “safe and boring.” There are no edges. No friction. And as a result? […]
Why Emotionally Driven Content Converts Better Than Facts
Have you ever shared something really helpful (and I mean “they’re gonna love this” level helpful) and still got nothing but silence? You’re not alone. It happens to creators every day. It’s happened to me, too. The reality is that you can give the perfect advice, but it won’t stick unless it makes someone feel […]