The Science of Storytelling: 7 Powerful Lessons to Make Your Content Unforgettable
I didn’t expect a book on storytelling to change how I write emails, plan content, or run strategy calls—but that’s exactly what happened after I listened to The Science of Storytelling by Will Storr. I thought I’d hear some smart tips on narratives.What I got was a complete mindset shift. Because storytelling isn’t just something […]
Storytelling That Changes Minds: How to Use Content to Inspire Action
You’re not just posting content out of some weird obligation. You’re not posting content just to say you did it. You’re posting content to make connections. You’re posting content to sell your products and services. You’re posting content to change minds. The good news is that that is what good storytelling does. It’s just that […]
Make Your Audience the Hero: How Character-Driven Content Builds Trust
Every great story starts with a character we care about. We want to hear about someone on a mission. And we want that someone to be flawed. We want to have to root for them to succeed and a little volunerability can go a long way. In The Science of Storytelling, Will Storr explains that […]