I didn’t expect a book on storytelling to change how I write emails, plan content, or run strategy calls—but that’s exactly what happened after I listened to The Science of Storytelling by Will Storr.
I thought I’d hear some smart tips on narratives.
What I got was a complete mindset shift.
Because storytelling isn’t just something you sprinkle on top of your marketing.
It’s how we make meaning. It’s how people learn, remember, and decide.
If you’ve been creating content that checks all the boxes—but still falls flat—this series is for you.
Why Storytelling Matters (Especially for Solopreneurs)
You can write smart.
You can be strategic.
But if you’re not making people feel something, they’ll scroll right past it.
This isn’t about being dramatic or writing novels.
It’s about making your content feel like a conversation—not a pitch deck.
When you understand how stories work, you unlock the ability to:
- Connect with your audience on a human level
- Make your message memorable
- Inspire real action
This series breaks it all down, one lesson at a time.
What You’ll Learn in the Story-Driven Content Series
Each post below dives into a single idea that changed how I think about storytelling—and how I use it in my own content strategy:
Why Emotionally Driven Content Converts Better Than Facts
Emotion is what sticks. Here’s how to make your content resonate.
How to Use Conflict in Your Content to Keep Your Audience Hooked
No tension? No reason to care. Learn how to use conflict in a way that builds trust—not drama.
Make Your Audience the Hero: How Character-Driven Content Builds Trust
You’re not the main character—your reader is. Here’s how to write for them.
Why Story Structure Matters in Content Marketing (And How to Use It)
Structure isn’t a formula—it’s a tool. One that makes your ideas land more clearly and powerfully.
The Secret to Relatable Content: Tap into Shared Human Experience
Want your content to feel personal and universal? This is how.
Why Storytelling Boosts Recall (And How to Make Your Content Stick)
Forgettable tips vs. unforgettable stories—and how to make your message stay top of mind.
Storytelling That Changes Minds: How to Use Content to Inspire Action
Great content doesn’t just inform. It transforms. Learn how to lead with story and create real impact.
How to Use This Series
You can binge it, bookmark it, or use it one post at a time as you build out your content strategy.
If you want a shortcut, I’ve pulled together all the prompts and tools I use into one resource:
→ Download the Content Kickstart Kit – Includes the Spark → Sort → Sprint method, prompt sheet, weekly planner, and more. (LINK TBD)
Or if you want support applying these ideas directly to your content:
→ Join Quest Club for workshops and coaching
TL;DR
Good content explains.
Great content connects.
Story-driven content moves people.
Let’s make your content unforgettable.
