About
Not a consultant. Not a thought leader. The guy who gives you straight advice on the porch and then actually helps you fix it.
The story
I grew up watching small businesses get built at the kitchen table. My mother sold cosmetics through direct sales for as long as I can remember, before the internet, on business cards and word of mouth and mailed samples. What I watched her build was freedom. It covered bills, paid for family trips, and gave her flexibility. Through her, I was always around other people building something on the side. I learned early what it actually feels like to be responsible for something you built yourself.
My father was a pastor. That’s not an obvious business parallel, but there’s something there. When you’re the minister of a church, it’s your show. The weight of showing up, of communicating clearly, of making it work, all of it lands on one person. He also taught me, without ever sitting me down to teach me, that a message worth delivering has three qualities: memorable, accessible, clear. That’s still how I think about everything I make.
I spent fifteen years in health insurance before I landed at a serious content operation and learned how traffic and revenue actually connect. Then I got laid off. And on April 25, 2025, I texted my wife from work and told her I was going to do this for real. I closed the laptop, reached out to the clients I had, found new ones, and started building Side Quest Solutions.
What I actually believe
Perfection isn’t required. What most small business owners need isn’t a complicated tool pumping out 15 posts a day. It’s permission to just tell people what they do.
I’ve sat across from enough business owners to know how many of them freeze when you ask, so if I wanted to buy from you, how would I do that? They hedge. They apologize. A lot of that is leftover discomfort with selling. But here’s the truth: people want to buy from people they know. You already have people in your life who’d buy from you, refer you, mention you. They just can’t, if they don’t know you’re selling something.
Does your best friend know you do this? Do the other parents at your kid’s games know? If the answer is no, that’s the first thing to fix. Not your website. Not your Instagram grid. Tell your people.
Why "Side Quest"
I’ve always been a gamer. In every game I’ve loved, there’s a main quest, the golden path you’re supposed to follow. But my favorite parts are almost never the main quest. They’re the side quests. The diversions that make the whole world feel fuller.
That’s what a side hustle is to me: a small diversion from the main path that supports the bigger story, and sometimes grows into the main quest itself. I wanted to build a business that helped people get there.
What you'll get from me
Confidence, but not the unearned kind. Permission to tell people what you do. And pride in the thing you built, even if it’s still small. A lot of people walk around apologizing for their business, treating it like a hobby they’re embarrassed about. I want them to stop.
People are sometimes surprised that warm doesn’t mean I’ll tell you what you want to hear. I can be calm and encouraging and still not serve up nonsense. When you say something you shouldn’t, I’ll say so. When you already know the answer, I’ll remind you that you know it. Warm enough that you feel safe being honest. Direct enough that the honesty goes somewhere.
